My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics, marketing operations and branding. I interview Douwe Bergsma. Douwe talks about the excitement around the concept of digital transformation, but what does this really...
The speculation and anxiety surrounding the potential recession is in full swing. According to TIME, 501 non-profit business membership and research group organization The Conference Board published a survey in October of this year. It revealed that 98% of CEOs were preparing for a U.S....
Abounding in parties, candy, scary movies, and tradition, Halloween is a holiday beloved by children and adults alike. Sugar in great quantities is consumed. Scary movies are watched with enthusiasm. “Spooky Season” is an exciting and joyous time of year for many people, and Halloween...
“The Great Resignation,” a term coined to describe the current labor market shortage and record-breaking employee transition rates, is posing challenges to business executives and HR professionals across the nation. In March of this year, 4.5 million Americans quit or changed jobs while employers posted...
Nielsen published its Global Annual Marketing Report earlier this month. According to the report, only 54% of marketers from companies across the globe believe they can measure ROI down the entire sales funnel. Marketers are confident that they can determine the ROI for segments of...
Congrats to the Rams on becoming Super Bowl champions! But marketers pay just as close attention to the entertaining commercials as we were to the game. Here are five commercials that caught my attention. Flamin' Hot Doritos and Cheetos Doritos and Cheetos have done it again. The hilarious...
A New York Times columnist argues that the evolution of the internet lessens the need for companies to build brand loyalty with their customers. Why? Because the internet has made us comfortable with buying unfamiliar brands. Conversely, I think the growth of the internet makes building...
In July of this year, the Cleveland Indians announced it was changing its name to the Cleveland Guardians. The team supported this change with data, surveying 40,000 fans and 140 hours worth of interviews prior to announcing the change according to the Indians' press release. There's...
Marketers have created a false dichotomy between digital and traditional marketing. Many marketers think of digital marketing methods as conversion-centric, and traditional marketing methods as brand-centric. But we need to change our thinking. Watch the 2-minute video for my thoughts! You can also watch this video on Linkedin....
On Thursday, Facebook Inc. became Meta (the Facebook app will keep its name). The company is centering itself around what it calls the "metaverse." This new online world will be full of virtual and artificial reality experiences -- fundamentally changing the world wide web and...
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