by Guy Powell | Oct 1, 2018 | Big Data Big Analytics, Marketing Strategy
Marketers have long realized that analytics are key to understanding customer behavior and marketing performance. The 2017–2018 Gartner CMO Spend Survey found that, of 13 marketing capabilities, marketing analytics gets 9.2% of the total marketing budget—the most of...
by Guy Powell | Jul 23, 2018 | Big Data Big Analytics, Marketing Strategy
Marketing campaigns and promotions are challenging, even if you are armed with rich data and sophisticated analysis. But that is the best method to measure how effective marketing strategies are. Amazon has spurred internet shopping into hyperdrive, along with...
by Guy Powell | Jan 31, 2018 | Big Data Big Analytics, Brand ROI, Marketing ROI, Uncategorized
Get the Data – There’s a lot! Marketing analysis can generate reams of complex data. Everything can be measured, but it’s how you interpret that data that makes it meaningful. The right advertising at the right time to the right audience with the right...
by Guy Powell | Nov 3, 2017 | Big Data Big Analytics, CPG, FMCG, Marketing ROI, Marketing Strategy
Golf is a Good Walk Spoiled – Mark Twain Golf is a game of yards & inches and one golfer has found a way to improve his game using modern techniques of Big Data, data modeling and advanced analytics. Players from The Royal and Ancient Golf Club of St Andrews to...
by Guy Powell | Apr 22, 2016 | Big Data Big Analytics, Brand ROI, Uncategorized
My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.” Of course my wife and I looked at each other and the questions went swirling through our heads....
