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CMOs: Are Marketing Analytics Your Best Bet?

CMOs: Are Marketing Analytics Your Best Bet?

by Guy Powell | Oct 1, 2018 | Big Data Big Analytics, Marketing Strategy

Marketers have long realized that analytics are key to understanding customer behavior and marketing performance. The 2017–2018 Gartner CMO Spend Survey found that, of 13 marketing capabilities, marketing analytics gets 9.2% of the total marketing budget—the most of...
Data Analysis is More Important Than Ever for Brick-and-Mortar Stores

Data Analysis is More Important Than Ever for Brick-and-Mortar Stores

by Guy Powell | Jul 23, 2018 | Big Data Big Analytics, Marketing Strategy

Marketing campaigns and promotions are challenging, even if you are armed with rich data and sophisticated analysis. But that is the best method to measure how effective marketing strategies are. Amazon has spurred internet shopping into hyperdrive, along with...
Is the Super Bowl a Super Place for Your Advertising?

Is the Super Bowl a Super Place for Your Advertising?

by Guy Powell | Jan 31, 2018 | Big Data Big Analytics, Brand ROI, Marketing ROI, Uncategorized

Get the Data – There’s a lot! Marketing analysis can generate reams of complex data. Everything can be measured, but it’s how you interpret that data that makes it meaningful. The right advertising at the right time to the right audience with the right...
How Big Data helped a Pro Golfer win and How It can Make You a Better Marketer

How Big Data helped a Pro Golfer win and How It can Make You a Better Marketer

by Guy Powell | Nov 3, 2017 | Big Data Big Analytics, CPG, FMCG, Marketing ROI, Marketing Strategy

Golf is a Good Walk Spoiled – Mark Twain Golf is a game of yards & inches and one golfer has found a way to improve his game using modern techniques of Big Data, data modeling and advanced analytics. Players from The Royal and Ancient Golf Club of St Andrews to...
What’s the Big Deal with Big Data?

What’s the Big Deal with Big Data?

by Guy Powell | Apr 22, 2016 | Big Data Big Analytics, Brand ROI, Uncategorized

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.”  Of course my wife and I looked at each other and the questions went swirling through our heads....

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