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05 Oct 62 Marketing Effectiveness Terms in Honor of Aaron Judge’s 62 Homers

Posted at 16:31h in Marketing Analytics by Guy Powell 0 Comments

Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...

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08 Jun Four Models You Need to Measure Your Marketing Effectiveness

Posted at 18:07h in Marketing Analytics, Marketing Measurement, Marketing Models by Guy Powell 0 Comments

How do you determine your marketing effectiveness? You must measure your marketing and pick the right methodology to measure it based on the available data and the business question. There are four primary modeling types: 1) Attribution Modeling Attribution modeling is a great measurement model...

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13 Dec Overcome These Multi-Touch Attribution (MTA) Obstacles

Posted at 22:00h in Marketing Analytics, Marketing Measurement, Marketing Models by Guy Powell 0 Comments

MMA Global released its annual multi-touch attribution survey earlier this month.  They found three major obstacles marketers encounter when implementing multi-touch attribution (MTA) models. 1)  MTA Data Obstacles A majority of marketers (89%) say that issues with data hinder their ability to implement a good...

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04 Mar Services

Posted at 15:21h by Emma Weldon 0 Comments

ProRelevant offers a variety of analytic tools, consulting services, and training to help your team optimize your marketing efforts to maximize revenue, profit, and market share. Through our processes, ProRelevant typically generates more than a 100x return on our services. All of our projects focus...

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