The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research

3 Dimensions of Social Marketing Strategy & ROI

Social Marketing Strategy and ROI Last week I was in Singapore and spoke at a small conference to a group of marketing executives ranging from CPG to Financial to Airports to publishing. I spoke about 3 critical dimensions of building a successful social...

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How to calculate Social Media Marketing ROI?

I get the question of calculating Social Media Marketing ROI quite often and I’ve written about many of them on my Marketing Calculator blog at  My partner and I, Steven Groves, also wrote a book, ROI of Social...

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Last week at IIeX 2016 in Atlanta

Lenny Murphy (@lennyism) and Greenbook put on another great conference this year.  It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers.  It was a great lead up to our upcoming webinar series and workshop on...

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What’s the Big Deal with Big Data?

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.”  Of course my wife and I looked at each other and the questions went swirling through our heads....

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The Twelve Rules of Online Marketing ROI

What is Marketing ROI for Digital Online marketing, we define as digital, social, search and email marketing combined.  Each of these have complex subsets of media types, strategies and tactics and each require different tactics depending on the access device.  All...

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