The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
A recent Ebiquity study found brands could improve their marketing ROI by 4% if they reallocated spend from outdoor, press and digital display to TV, radio and digital video. It stated that brands are missing a potential of $45 billion in profit by not optimizing...read more
Marketing campaigns and promotions are challenging, even if you are armed with rich data and sophisticated analysis. But that is the best method to measure how effective marketing strategies are. Amazon has spurred internet shopping into hyperdrive, along with...read more
It may be human nature to focus on success, rather than failure, yet we can learn from both. Most companies look to successful businesses and booming upstarts for innovative ideas. This “survivor bias” means that only the winners are tracked; thus, the data is...read more
Marketers are consumed with psyching out consumer behavior. And well, they should be. Analyzing different marketing approaches along the customer’s digital path will help determine what drives growth. Historically, marketers focused on the consumer’s path itself, and...read more
FACT: Data teams at major brands are not working with sales teams to customize marketing efforts. This dysfunctional relationship works against the current reality that data-driven marketing for direct-to-consumer products is booming. The lack of collaboration hurts...read more
Among the lingo of marketers is the word “funnel.” This term was coined to describe the purchase process of consumers. The customer goes through the following in the purchasing cycle: awareness, intent, desire and action This construct, AIDA, is called the purchase...read more
Marketers have the daunting task of predicting and understanding consumer behavior.
The Marketing Calculator Blog helps marketers stay ahead of the curve.