The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
Marketing professionals must drive change. It’s a great time to be in the business of marketing, advertising, advertising technology and marketing technology—IF you understand ROI. The means to this understanding derives from digital and social strategy....read more
Like all businesses, financial institutions find it difficult to measure their marketing efforts. Nevertheless, proving the return on investment (ROI) is key to marketing success. In its 6th annual Financial Marketing Trends survey by the Digital Banking...read more
Marketers: Don’t forget an entire audience in your messaging. We think of only individuals as consumers. But businesses are consumers, too. Customers are those who pay directly for the product or service. Consumers may not pay directly, but may pay a...read more
Get the Data - There's a lot! Marketing analysis can generate reams of complex data. Everything can be measured, but it’s how you interpret that data that makes it meaningful. The right advertising at the right time to the right audience with the right...read more
Golf is a Good Walk Spoiled – Mark Twain Golf is a game of yards & inches and one golfer has found a way to improve his game using modern techniques of Big Data, data modeling and advanced analytics. Players from The Royal and Ancient Golf Club of St...read more
Social Marketing Strategy and ROI Last week I was in Singapore and spoke at a small conference to a group of marketing executives ranging from CPG to Financial to Airports to publishing. I spoke about 3 critical dimensions of building a successful social...read more
Marketers have the daunting task of predicting and understanding consumer behavior.
The Marketing Calculator Blog helps marketers stay ahead of the curve.