The Marketing Calculator Blog

ProRelevant's Blog on Marketing Strategy, Tactics and Research

Last week at IIeX 2016 in Atlanta

Lenny Murphy (@lennyism) and Greenbook put on another great conference this year.  It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers.  It was a great lead up to our upcoming webinar series and workshop on...

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The ROI of Market Research

ROI in Market Research is the next big challenge for market researchers. We’re making some great progress. Find out more on the ROI of Market Research here.

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What’s the Big Deal with Big Data?

My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.”  Of course my wife and I looked at each other and the questions went swirling through our heads....

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The ROI of Market Research

Market Research is often challenged to prove its worth.  This is even more so the case whenever there are dynamics in the marketplace. For Market Research this is definitely the case, as the pressure of social media and other online insight gathering methods, as well...

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Marketers have the daunting task of predicting and understanding consumer behavior. The Marketing Calculator Blog helps marketers stay ahead of the curve.

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