The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
I get the question of calculating Social Media Marketing ROI quite often and I’ve written about many of them on my Marketing Calculator blog at http://prorelevant.com/the-marketing-calculator-blog/. My partner and I, Steven Groves, also wrote a book, ROI of Social...read more
Messaging Mechanics: The new way to optimize your online presence
It describes how to best create posts, write emails and develop online advertisements optimizing how consumers perceive the written word.
Lenny Murphy (@lennyism) and Greenbook put on another great conference this year. It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers. It was a great lead up to our upcoming webinar series and workshop on...read more
ROI in Market Research is the next big challenge for market researchers. We’re making some great progress. Find out more on the ROI of Market Research here.read more
My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.” Of course my wife and I looked at each other and the questions went swirling through our heads....read more
Market Research is often challenged to prove its worth. This is even more so the case whenever there are dynamics in the marketplace. For Market Research this is definitely the case, as the pressure of social media and other online insight gathering methods, as well...read more
Marketers have the daunting task of predicting and understanding consumer behavior. The Marketing Calculator Blog helps marketers stay ahead of the curve.