The Marketing Calculator BlogProRelevant's Blog on Marketing Strategy, Tactics and Research
Should everything be free on the Internet or should it be paid? If paid, should we sign up for the monthly service or should we pay in micro-payments? Should we suffer through the most annoying types of ads or should we simply install an adblocker? Here is the...read more
I get the question of calculating Social Media Marketing ROI quite often and I’ve written about many of them on my Marketing Calculator blog at http://prorelevant.com/the-marketing-calculator-blog/. My partner and I, Steven Groves, also wrote a book, ROI of Social...read more
Messaging Mechanics: The new way to optimize your online presence
It describes how to best create posts, write emails and develop online advertisements optimizing how consumers perceive the written word.
Lenny Murphy (@lennyism) and Greenbook put on another great conference this year. It was one of the busiest conferences with tons of presentations from cutting edge vendors and market researchers. It was a great lead up to our upcoming webinar series and workshop on...read more
ROI in Market Research is the next big challenge for market researchers. We’re making some great progress. Find out more on the ROI of Market Research here.read more
My daughter came home from college a few years ago and during dinner, she announced in a serious voice, “Mom, Dad, I have something I need to talk to you about.” Of course my wife and I looked at each other and the questions went swirling through our heads....read more
Marketers have the daunting task of predicting and understanding consumer behavior. The Marketing Calculator Blog helps marketers stay ahead of the curve.