How to identify latent influencers

With Social Media growing in marketing importance, influencers are playing a larger role than ever. With the Academy Awards just happening, we saw product placement everywhere, including the social networks. Key influencers have tremendous followings and more...

Marketing Profs Take 10!

Just in! Guy Powell’s Take 10 with MarketingProfs has been published! Guy will outline 5 easy steps you can take today to unlock your online presence for small businesses. You’ll find out specific action items as to how to beat the competition with your website,...

Social Media & Brand ROI

Social media is taking over the world! Brands are no longer in control! I think we’ve all heard these statements from many of the social media literati (SMLs). Certainly social media is a great phenomenon and is something critical for marketing (as well as...