Join us on September 2nd, when Donna Peeples and I discuss the importance of the right metrics to measure and improve marketing effectiveness.
Of course marketing metrics help to understand past success and failure, but marketers need much more. They need to be able to make significantly better decisions about how they want to drive their brands into the future. Brand managers are paid to make changes and so they need to understand not only what’s worked in the past, but what will work in the future.
Please join us at 2 PM EDT as we discuss these and other themes around Marketing Metrics, Measurements and Models. Click here to sign up! #p2pchat #ProRelevant